The programme covers both strategic and hands-on aspects of social media marketing, including content creation, audience targeting, platform algorithms, paid advertising, analytics, and brand management. Participants will learn how to effectively leverage platforms such as Facebook, Instagram, X (Twitter), LinkedIn, TikTok, and YouTube to achieve marketing and communication objectives.

Through real-world case studies, demonstrations, and practical exercises, attendees will gain actionable insights on how to design effective social media campaigns, grow and manage online communities, optimize content performance, and convert engagement into leads and sales.

By the end of the training, participants will be able to develop and implement a results-driven social media marketing strategy aligned with organizational goals, monitor performance using analytics tools, and adapt to evolving digital trends.